Too big for her boots?

When I saw a blogger posting an FYI for PRs on Twitter stating that she didn’t run news stories on launches etc so whilst press releases were fine but e-mails asking for coverage were not, I stopped to think for a minute. I could understand her point but her tone was not pleasant.

Considering this is one of the most well known of Britain’s fashion bloggers (I’m not going to name names but it would probably be relatively easy to work it out), I was stunned at the lack of tact and media savvy that this tweet displayed. Granted the blogger in question probably didn’t think about the tone she was employing whilst trying to shoehorn her thoughts into 140 characters but it came across as being a bit snotty and rather arrogant.

So the question it raises is “does the familiarity that Twitter brings lead us to say things without thinking”?

I am not going to say that I have never ever tweeted something without thinking or that something I’ve said could be misconstrued a being offensive. I have tweeted people to say that comments they have made are rather offensive when they have been joking about mental illness (not a laughing matter in my book) and that they shouldn’t be advocating people stopping taking medication as what has worked for them may not work for everyone.

But for me, Twitter is very much part of my social life, I do not get any of my work through it and I am followed by only three or four work colleagues (to my knowledge). I don’t discuss my job as much as possible as I do think there are some things best left out of the public domain. But for a blogger, whose full time job is blogging, to openly berate PRs, who are probably a significant source of information for them and without whom their job would be significantly more difficult, for requesting coverage on a new product launch smacks of someone who has grown a little too big for her boots.

I can understand that someone in her position probably receives hundreds, possibly even thousands of e-mails a day and so extra is probably a pain in the neck but there are ways and means of addressing the problem. On a public forum such as Twitter is not the way to do it in my opinion. These PRs are doing a job and part of that is sending e-mails to people they think are influential and who might be able to give them some coverage. And whilst I might have mis-read the tone of her tweet, if I have then likely as not someone else will have done as well. And to annoy one PR person is to potentially lose out on an opportunity, no matter how big or successful you are.

Do you think that such a request, if you can call it that, should have been issued on Twitter? Or do you think that a little more discretion could have been used?

Average Josephine x

6 thoughts on “Too big for her boots?

  1. I find some people say far too much on twitter and in a few cases I’ve thought they should read what they write before hitting the send button!

    It’s difficult to say what you mean in 140 characters and quite often the tone you wish to deliver is difficult to put accross, in cases like this I think an email or dm is needed rather than a tweet.

    • I think that even in e-mails sometimes it can be difficult to judge tone; I’ve sent things before and people have misinterpreted it and vice versa. But I do think the character limit does mean that you can come across as being a bit too sharp.
      And we’ve all had moments where we’ve thought “Hmmm, maybe shouldn’t have tweeted that!” Think before you speak is what I was always told as a child, now it’s think before you tweet!!
      Thanks for commenting and hope you liked the post.
      AJ x

  2. I get the most ridiculous PR requests every single day and yes, sometimes I will be so taken aback by it that I will tweet about it. But my blog is my hobby not my job at the end of the day so I honestly couldn’t care if it is perceived as being ‘unprofessional’ as quite frankly, I’m not a professional blogger! That said, I wouldn’t be so tactless as to name names and I would always have emailed the PR back already even if it was only to tell them to bugger off! In the nicest possible way of course 😉

    • If it’s not your job then you’re entitled to do what you want and if it’s totally outside the scope of what you do then no bother. But the way it was worded and the fact that this is someone who does rely on PR agencies for a degree of their work just made me think “hang on a minute!” If I worked with the blogger in question I would certainly have thought twice about inviting her to anything in the future!
      Thanks for the comment and hope you keep reading.
      AJ x

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