When I saw a blogger posting an FYI for PRs on Twitter stating that she didn’t run news stories on launches etc so whilst press releases were fine but e-mails asking for coverage were not, I stopped to think for a minute. I could understand her point but her tone was not pleasant.
Considering this is one of the most well known of Britain’s fashion bloggers (I’m not going to name names but it would probably be relatively easy to work it out), I was stunned at the lack of tact and media savvy that this tweet displayed. Granted the blogger in question probably didn’t think about the tone she was employing whilst trying to shoehorn her thoughts into 140 characters but it came across as being a bit snotty and rather arrogant.
So the question it raises is “does the familiarity that Twitter brings lead us to say things without thinking”?
I am not going to say that I have never ever tweeted something without thinking or that something I’ve said could be misconstrued a being offensive. I have tweeted people to say that comments they have made are rather offensive when they have been joking about mental illness (not a laughing matter in my book) and that they shouldn’t be advocating people stopping taking medication as what has worked for them may not work for everyone.
But for me, Twitter is very much part of my social life, I do not get any of my work through it and I am followed by only three or four work colleagues (to my knowledge). I don’t discuss my job as much as possible as I do think there are some things best left out of the public domain. But for a blogger, whose full time job is blogging, to openly berate PRs, who are probably a significant source of information for them and without whom their job would be significantly more difficult, for requesting coverage on a new product launch smacks of someone who has grown a little too big for her boots.
I can understand that someone in her position probably receives hundreds, possibly even thousands of e-mails a day and so extra is probably a pain in the neck but there are ways and means of addressing the problem. On a public forum such as Twitter is not the way to do it in my opinion. These PRs are doing a job and part of that is sending e-mails to people they think are influential and who might be able to give them some coverage. And whilst I might have mis-read the tone of her tweet, if I have then likely as not someone else will have done as well. And to annoy one PR person is to potentially lose out on an opportunity, no matter how big or successful you are.
Do you think that such a request, if you can call it that, should have been issued on Twitter? Or do you think that a little more discretion could have been used?
Average Josephine x