Mending broken hearts

As I wrote yesterday, I am a big Radley fan. Their classic bags are well made and elegant and will last a lifetime. What I didn’t realise until yesterday when researching my post was they had a blog. Being the fan, and all round nosy parker, that I am I subscribed to the blog and received an update this morning.

What I didn’t realise was that Radley, in partnership with Laura Bailey, their first brand ambassador, are supporting the British Heart Foundation by releasing a limited edition version of their cross body bag with a heart tag mirror. The mirror is also available separately and profits from both items will be donated to the British Heart Foundation.

Radley BHF Across body bag

Radley's British Heart Foundation Across Body Bag £99 with £14.85 being donated to BHF

What is unusual for such a donation is that Radley have specified the actual profit they will donate from each item, being £14.85 from each bag sold and £2.85 from each mirror. In percentage terms this equates to 15% of the cost of each bag, so a significant amount, unlike the 10p or similar donated from the sale of each pack of charity Christmas cards.

The bag itself is simple enough that it would go with everything, and being cross body, it leaves your hands free to do other things, be that carry your shopping, a cup of coffee or push a pram. And the attached mirror is always useful for quick touch ups of lipstick, or just to check you haven’t got spinach stuck in your teeth.

The bag and mirror are available from www.radley.co.uk and are priced £99 and £19 respectively.

So, go on. Just think of it as guilt free shopping ;-)

Average Josephine x

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